ROBERT NERSESIAN

A communications executive with skill and experience.  Proficient speechwriter and company spokesman.  Campaign and team leader -- highly competitive with a wide, strategic perspective on communications problems. Has successfully planned projects and led teams throughout career, bringing bottom-line results for clients.

Experience 

automated data processing (adp) (2011-present)

Senior Director-Corporate Communications

Responsible for executive and financial communications, the ADP National Employment Report, and healthcare marketing communications.

PUBLIC ADVOCACY ASSOCIATES, LLC (2006-2011)

President

Specialized in positioning business and non-profit organizations, including professional services firms. Current/past clients include the New Jersey Business & Industry Association, the San Francisco Foundation, AT&T, Depository Trust Clearing Corporation, IBM, Merrill Lynch and Walmart Stores.

Accomplishment Highlights: 

·         Produced research, market intelligence and background on influencers in all five boroughs of New York City to help Walmart Stores overcome political and union opposition and successfully enter that city’s New York City market. (OVERCOMING MARKET ENTRY BARRIERS)

·         Produced messaging and communications that successfully influenced the extension of the Bush tax cuts. (PASSING TAX LEGISLATION)

·         Produced messaging and communications that blocked implementation of unfair “future employment” regulations the Education Department would impose on the funding of scholarships for students at for-profit colleges. (OPPOSING UNFAIR GOVERNMENT REGULATION)

·         Successfully influenced New Jersey policymakers to consider incentives and funding proposals that would tie state businesses and research universities closer. This was done through my communications efforts around a major study sponsored by a leading state business organization. (REVIVING A STATE’S ECONOMY)

AT&T (1981-2006)

Public Relations Vice President-Eastern Region

Worked in the areas of executive speechwriting, media relations, employee communications, community relations, philanthropy, planning, and administration.  Led teams of up to 15 people with budgets ranging up to $5 million.

Accomplishment Highlights:

·         Positively positioned 3 different CEOs as head speechwriter at AT&T International. (POSITIONING EXECUTIVES)

·         Revamped national print coverage of AT&T’s consumer unit. Achieved 87% positive coverage based on total impressions, compared to 71% favorability in Spring 2003.  (CREATING NEW SUCCESSFUL WORK PROCESSES)

·         Successfully led grassroots/corporate PR campaign to open up the New York local telecommunications market for AT&T in 2002, resulting in an immediate savings of $150 million/year for the corporation.  (MULTI-FACETED PUBLIC POLICY COMMUNICATIONS CAMPAIGN)

·         Used AT&T’s technology reputation to build brand positioning with educators.  This was achieved by starting a summer training program for teachers called “The AT&T Information Highway Academy” for which incumbent won a departmental achievement award.(CONCEIVING & IMPLEMENTING CREATIVE PROGRAMS & WINNING NEW ALLIES)

·         Helped create and implement a consumer market strategy to protect the business market.  Led a national media campaign to promote the 25^th anniversary of 800 services and its importance to consumers.  This strategy helped “shut the door” to competitors striving to win 800-service contracts from large corporations. (NATIONAL MARKETING COMMUNICATIONS CAMPAIGN)

- Articles have appeared in The New York Times, The Washington Post, and New York NewsDay

-  Former adjunct Professor of Corporate Communications, Fairleigh Dickinson University

- Recipient of 2 AT&T Public Relations “PRO” Awards for creating Information Superhighway Academy for Teachers and Community Partners Arts Program in Newark

- Recipient, Leaders “VOICE” Award for work in AT&T Consumer Services