PUBLIC ADVOCACY ASSOCIATES, LLC

Communications Tailored To Your Organization's Goals
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Public Advocacy Associates, LLC helps organizations achieve their goals through strategic communications and high-quality implementation.

 

 

This can take the form of a key speech delivered by an executive; a well-placed op-ed in a major newspaper; or a campaign designed to align employees with a company’s short- and long-term goals.  It can even involve re-vamping a company’s communications strategy, programming, operations and organization.

 





 

 Robert Nersesian, Public Advocacy Associates’ president, has experience in virtually all specialties of public relations, including media relations, constituency relations, product communications, philanthropy and public policy.  First as a consultant and then executive for AT&T, Nersesian helped guide AT&T’s communications through 25 of the most turbulent years in telecommunications history.

 

Nersesian also has extensive experience as a speechwriter, press spokesman and community relations executive.  In addition to his work with AT&T, Nersesian has worked on projects for IBM, Merrill Lynch, the New Jersey State Chamber of Commerce and The Arthritis Foundation.  Articles and op-eds with his byline have appeared in The New York Times, The Washington Post, and Newsday. 

 



 

 



 

Examples of our work include: 

  •          Successfully leading a grassroots campaign to open up the New York State local telecommunications market for AT&T, resulting in an immediate savings of $150 million/year for the corporation and providing a rationale for other states to open their local markets.  This result was followed by successful grassroots campaigns in New Jersey and Massachusetts.

  •          Designing and implementing the internal and external communications around AT&T’s realignment and downsizing of over 250 executives, resulting in a smooth transition and no negative marketplace reaction.

  •         Revamping media relations practices in AT&T’s consumer services division, achieving in his first year there three times the number of positive national print articles compared to the previous year.

  •          Creating community and philanthropic programs that engage the public and enhance a corporation’s local, regional and national brand image.  In New Jersey, Nersesian created two such programs: a summer “Information Highway Academy” for teachers and a Newark “community symphony” program. 

  •          Managing crises specifically, directing AT&T’s press response over the course of a major network outage.

  •          For a Fortune 50 client, researching minority demographics and trends in 15 U.S. metropolitan areas.  For the same client, identifying and recommending non-profit organizations in those same cities who would host an executive speaker from the company.

  •          For a Fortune 50 client, consulting on diversity strategies and programs, and creating plans and presentations around the strategies.