 | Public Advocacy Associates, LLC helps organizations achieve their goals through strategic communications and high-quality implementation. This can take the form of a key speech delivered by an executive; a well-placed op-ed in a major newspaper; or a campaign designed to align employees with a company’s short- and long-term goals. It can even involve re-vamping a company’s communications strategy, programming, operations and organization. |
| Robert Nersesian, Public Advocacy Associates’ president, has experience in virtually all specialties of public relations, including media relations, constituency relations, product communications, philanthropy and public policy. First as a consultant and then executive for AT&T, Nersesian helped guide AT&T’s communications through 25 of the most turbulent years in telecommunications history.
Nersesian also has extensive experience as a speechwriter, press spokesman and community relations executive. In addition to his work with AT&T, Nersesian has worked on projects for IBM, Merrill Lynch, the New Jersey State Chamber of Commerce and The Arthritis Foundation. Articles and op-eds with his byline have appeared in The New York Times, The Washington Post, and Newsday.
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Examples of our work include: -
Successfully leading a grassroots campaign to open up the New York State local telecommunications market for AT&T, resulting in an immediate savings of $150 million/year for the corporation and providing a rationale for other states to open their local markets. This result was followed by successful grassroots campaigns in New Jersey and Massachusetts. -
Designing and implementing the internal and external communications around AT&T’s realignment and downsizing of over 250 executives, resulting in a smooth transition and no negative marketplace reaction. -
Revamping media relations practices in AT&T’s consumer services division, achieving in his first year there three times the number of positive national print articles compared to the previous year. -
Creating community and philanthropic programs that engage the public and enhance a corporation’s local, regional and national brand image. In New Jersey, Nersesian created two such programs: a summer “Information Highway Academy” for teachers and a Newark “community symphony” program. -
Managing crises – specifically, directing AT&T’s press response over the course of a major network outage. -
For a Fortune 50 client, researching minority demographics and trends in 15 U.S. metropolitan areas. For the same client, identifying and recommending non-profit organizations in those same cities who would host an executive speaker from the company. -
For a Fortune 50 client, consulting on diversity strategies and programs, and creating plans and presentations around the strategies.
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